CASE STUDY / BRAND + MERCH

Pirate Fly Co.

A fly-fishing brand with a little bite.

A fishing brand built to be worn.

Pirate Fly Co. is a fly-fishing brand with a distinctive point of view. We created a memorable identity and carried it into apparel, flags, stickers, and branded gear—giving the company a visual language that feels equal parts playful, rugged, and ready for the water.

THE WORK

Branding + Graphic Design

A bold identity designed to live on the water, on the dock, and everywhere the next cast takes you.

The Pirate Fly Co. system combines a hand-drawn skeleton angler, fishing-line movement, and a red, orange, black, and white palette. The identity was built to translate cleanly across apparel, flags, decals, and gear while keeping its personality intact.

A brand made for the next cast.

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